Las Vegas Winter Market 2019
January 27-31st, the Pleasant Mattress sales and marketing team headed to the Las Vegas Winter Market. At the event, PMI staff participated in exciting product launches and demonstrations. According to Pleasant Mattress President and CEO, Rion Morgenstern,” Las Vegas Winter Market 2019 was a showing of unprecedented national licensee cohesion. It's amazing to see the fruits of our labor come together with innovative designs and commitment to national unity. Market leaves us at PMI with hope for a reinvigorated bedding market and exciting 2019”. The Back Supporter line by Spring Air, and the Hemingway and Pure Talalay Bliss lines from Eclipse International were just a few of the highlights from Winter Market 2019.
Back Supporter - Spring Air
The team was proud to participate in the debut of the new Spring Air Back Supporter line. The PMI team was an integral part of the National Product Development Committee that brought the revamped line to fruition. "Our Back Supporter product is inherently special to the Spring Air family of licensees and to our consumers," said Nick Bates, President of Spring Air. "We and our licensing partners are committed to making this collection special and maintaining its appeal on retail floors."
The product line maintains Back Supporter's signature zoned support for hips and shoulders, while revolutionizing the design. Each model is available in firm and plush, with three top fabrics, and two border fabrics. For more information, contact our sales staff today or visit SpringAir.com .
Ernest Hemingway Collection - Eclipse International
Eclipse International introduced two lines to its Ernest Hemingway licensed collection. The introduction is the company’s first update to the iconic line in five years. Eclipse has been producing, marketing and selling the Ernest Hemingway brand for more than 10 years.
The revamped lines feature a variety of high-end comfort components including New Zealand wool and copper-infused latex foam. “Ernest Hemingway is a truly iconic figure, and we have created the Hemingway mattress line to reflect the lifestyle that he enjoyed, and many consumers aspire to achieve,” said Stuart Carlitz, CEO of Eclipse International. “These sleep sets have a distinct look and feel that will appeal to multiple demographic groups while providing very healthy margin opportunities for our dealers.” In addition, a variety of point-of-purchase materials have been developed to support the new offerings. For more information contact our sales staff today or visit ErnestHemingway.com
Pure Talalay Bliss - Eclipse International
The PMI sales and marketing team had the pleasure of spending time in the Talalay Global Showroom. Talalay Global staff provided a detailed presentation about the intricacies of the Talalay process, and the craftsmanship of the Pure Talalay Bliss line of beds.
In addition to its mattress offerings, Talalay Global renovated its Las Vegas Market showroom for the Winter Market. The 2,600-square-foot exhibit space featured dedicated areas for the Pure Talalay Bliss mattress line, a new latex pillow and topper line, as well as a section devoted to its manufacturing. “We wanted to recreate our space into a more luxurious environment that showcased the upscale nature of our products and stimulated new retail strategies for Talalay by our dealers,” said Jennifer Costa, vice president of marketing of Talalay Global.
Each of the four Pure Talalay Bliss mattress models were displayed in a series of bedroom vignettes, featuring darker colors accented with brass and gold highlights. These models are the first mattresses from the company’s new partnership with Eclipse International, which will produce, market and sell the line starting in 2019. For more information contact our sales staff today or visit PureTalalayBliss.com