Winter Market Wrap Up 2015
Top 15 bedding producer Spring Air introduced two specialty sleep lines at last weeks Winter Furniture Market, The Grand Award Collection and Sleep Sense - Foam Collection. The new Back Supporter Grand Award specialty line was influenced by the Spring Air memory foam model that received high performance rankings from Consumer Reports, said Rick Robinson, Spring Air’s president. The Grand Award beds will start at $999 and feature a Good-Better-Best Assortment which give retailers a highly attractive option in the specialty category, where velocity prices are ranging from $999 to $1,499.
Cannon Sales Rep Observations-
“This was the first market I have attended where 100% of the customers loved the new Grand Award beds. They and the BOGO special were absolute home runs.” – Kevin Cooley, Southern California Sales Rep
Our newest Sales rep, Elan Hurtado said “This winter market proved to be quite a success for Spring Air with its newest offering of the Grand Awards Collection and the updated Sleep Sense line. Both lines were highly praised by the attending buyers for their looks, feels and overall aesthetics.“