Latex International Study Reveals Side Sleepers' Preferences
Participants chose the Talalay latex hybrid as their preference four times more often than memory foam and two times more often than any polyfoam.
A newly released study by Jackson Associates revealed that a majority of side sleepers, who represent nearly 60-percent of the U.S. adult population, prefer and find that Talalay latex is the most supportive and pressure relieving bedding option and sleep experience.
Researchers asked more than 100 side sleepers to lay on a series of three hybrid beds, one featuring three inches of Talalay latex atop coils, a second featuring three inches of memory foam atop coils and a third bed featuring three inches of polyfoam atop coils. Participants chose the Talalay latex hybrid as their vote four times more often than memory foam and two times more often than any polyfoam.
“We made this investment to better understand consumer preferences,” said Latex International President and CEO Dave Fisher, whose company commissioned the study. “This blind trial confirmed what we have known for some time. The majority of participants preferred the Talalay latex hybrid bed over either a memory foam hybrid or a polyfoam hybrid – that’s a huge result and will significantly help retailers and manufactures alike build meaningful offerings and promote a range of feels and technologies.”
Latex International has been a leader in using research to better develop product for its customers and their consumers. In the past, the company has relied on more qualitative studies and even used its vast social media resources to determine preferences and incorporated these findings into its products.
About Latex International: Founded in 1975, Latex International is the world’s largest manufacturer of latex mattresses and pillows, sold under many leading brand names through strategic business partners. Talalay Latex sleep products offer unsurpassed durability and levels of weightless comfort. More than 200 employees produce mattress cores, toppers and pillow buns utilizing both the Talalay and Dunlop manufacturing processes. Latex International manufactures latex in Shelton, CT and manages over 10 distribution and fabrication centers throughout the world. For more information on the company, please visit Latex International.-Furniture World Magazine-Business solutions for furniture retailers