As a continuation of its rebranding started last year, independent mattress manufacturer Pleasant Mattress has commissioned a storytelling video to highlight the company’s storied history, its compassionate culture and its manufacturing capabilities. The 13-minute video, housed on the company’s website, will be used to boast the company’s efficiencies, manufacturing prowess and growth, as well as to help retail sales associates better tell the Pleasant Mattress story to consumers.
Founded nearly 60 years ago by Austrian immigrants, Pleasant Mattress has established itself as a regional powerhouse with retail distribution in Southern California, Arizona and Eastern Nevada. Brands in the company’s proprietary portfolio include its newly launched MAXX line, and Pleasant Mattress is a licensing partner with national brands Spring Air, Chattam and Wells, Eclipse and Eastman House.
“We are extremely proud of the Pleasant Mattress story, and this video captures the essence of who we are, what we do and how we operate,” said Rion Morgenstern, president and CEO of Pleasant Mattress. “We are excited to share it with our business partners throughout the industry and expect it to be a valuable resource for RSAs as they share the Pleasant Mattress manufacturing story with consumers looking to buy a solid night’s sleep.”
The video features interviews with Morgenstern and his father Herb Morgenstern, chairman, along with the company’s manufacturing manager, a warehouse supervisor, sewer and other employees within the organization and showcases the company’s humble beginnings in 1959. Herb eloquently tells the story of his parents’ immigration from Austria during World War II and the path Ernie Morgenstern took to lay the foundation of the company.
During each step of the company’s journey, Pleasant Mattress has been flexible in adapting to the changing markets to continually deliver on well-made products at a great value.
“Our industry has been consumed by equity purchases in recent years. Our key objective was to communicate the family story behind our products in the market; that’s what makes us different today. We are an independently owned, family and community oriented company that you will find great value working with or working for,” added Morgenstern. “We are grateful not only for our wonderful heritage, but for the passion and dedication of our employees and the products they deliver every day for our customers. This video is to help us share that passion.”
A film crew from MWPost, a Santa Monica, Calif.-based advertising and production agency, spent 2 days at the company’s Fresno, Calif., headquarters and factory to document the Pleasant Mattress story. The agency’s client roster includes top brands like Honda, IHOP, Porsche and Bristol-Meyer Squibb.